Developing an MDM solution integrated with CRM for an emerging pharma client​

Inaccurate Healthcare Professional (HCP) profiles, marked by incomplete and unstandardized attributes sourced from multiple channels, leading to discrepancies in downstream systems' sales data; exacerbated by the absence of a golden record, resulting in fragmented HCP sales across multiple source records, compounded further by the lack of a Data Governance mechanism and data stewardship, hindering efficient handling of customer profile data service requests such as address and specialty, and exacerbated by the absence of a centralized affiliation with no logic available for marking primary affiliations