The Challenge
Our client, pharmaceutical firm working in the area of diabetes medication, wanted a field-facing reporting solution across all Commercial Activities
ProcDNA's Solution
Identify KPIs
Led sessions with the core team to identify KPIs across cross functional teams (Sales, Marketing, Market Access, and Analytics)
Develop Data Sources
Developed a “data to report” roadmap to develop the data sources and business rules to develop the KPIs
Create Reports
Created field-facing reports in a leading business intelligence software
Report Rollout
Led the rollout of the reports to the client teams, answered any questions, and ensured high degree of adoption
Impact
Success Strategy
Our client was able to rollout the report about 2x faster than the previously discussed timeline
Measurable Success
Reports received a high (79%) adoption rate for weekly use by different teams
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