Diagnosis, procedure, and prescription patterns in claims data revealed which patients were newly entering the frontline Hodgkin's Lymphoma treatment pathway, refreshed every week. This gave the team a live view of pathway activity instead of a static, backward-looking report.

Weekly Patient Signal Capture

A predictive model scored those patterns to flag which patients were nearing a treatment decision, and roughly when that decision would happen. Rather than treating every diagnosed patient the same way, the ML model ranked patients by how close they stood to starting therapy.

Treatment-Window Prediction

Each prediction reached representatives as a ready-to-act suggestion inside the team's existing field engagement platform, with no new system for reps to learn. Marketing teams received the same signal, so personal and non-personal promotion could point toward the same window at the same time.

Field-Ready Alerting

Commercial and medical affairs teams confirmed which comorbidities and diagnostic tests reliably signaled a genuine frontline case, keeping every alert clinically grounded. This step kept the model anchored to how physicians actually diagnose Hodgkin's Lymphoma, rather than to claims patterns alone.

Cross-Functional Validation

Converted 40% of predicted alerts into an actual therapy starts, turning a previously untimed outreach effort into one grounded in patient-level signals.

Predictions that Turned into Treatment

Gave sales representatives the context to have meaningful conversations with HCPs, instead of general check-ins disconnected from where a patient stood in the treatment pathway.

More Meaningful HCP Conversations

Increased coordination between marketing and field teams, improving the success of non-personal promotion delivered during the treatment-decision window.

Better-Coordinated Field and Marketing Outreach

Converting 40% of Predicted Alerts Into Frontline Hodgkin's Lymphoma Treatments

ProcDNA developed InsightO as an AI-powered module within Auxo, its proprietary HCP intelligence platform Auxo provided the underlying foundation of unified HCP profiles, scientific activities, digital behaviors, and engagement information. InsightO used this data to identify relevant developments for each HCP and convert them into clear, field-ready narratives The module extended Auxo from providing access to HCP information, helping representatives understand which developments were most important and how they could support a more informed conversation.

An AI-Powered Module within Auxo

InsightO applied a semantic prioritization framework to evaluate available HCP information based on relevance, recency, urgency, engagement history, scientific significance, and brand context Natural language processing and semantic similarity techniques helped identify the records most closely aligned with defined business questions and HCP areas of interest. Recent activities and upcoming events were prioritized alongside broader engagement and therapeutic-area context This created a focused set of high-value signals for insight generation and helped representatives quickly understand what had changed and why it mattered.

Intelligent Signal Prioritization

The prioritized information was processed through a generative AI framework that combined Auxo data, HCP attributes, business questions, domain instructions, and relevant source content InsightO generated concise HCP-level narratives covering areas such as recent research activity, clinical-trial involvement, publications, congress participation, scientific collaborations, digital engagement, and therapeutic-area interests The generation framework maintained a consistent structure while adapting the narrative to the information available for each HCP. When recent activity was limited, profile and historical context helped provide representatives with useful preparation material.

Personalized GenAI-Generated Insights

InsightO generated both written and audio versions of the personalized summaries The audio insights were designed in a concise, podcast-style format, enabling representatives to prepare while travelling, between meetings, or immediately before entering an HCP office. A dedicated script-processing step refined medical terminology, abbreviations, and scientific language to support clear and credible narration Both text and audio insights were surfaced directly within Auxo, creating a seamless experience from HCP exploration to personalized preparation.

Voice-Enabled Field Preparation

InsightO was designed as a recurring capability that refreshed insights as new HCP information became available The solution detected meaningful changes in the underlying data and regenerated relevant insights when updated information was identified. Existing summaries could be retained when the supporting information remains unchanged, improving processing efficiency and maintaining consistency across refresh cycles Quality controls supported traceability to the underlying HCP data, validation of text and audio outputs, consistent narrative structures, and reliable delivery through Auxo.

Scalable and Reliable Insight Generation

InsightO brought relevant scientific, digital, and engagement signals into a concise narrative, helping representatives prepare efficiently from a single Auxo experience.

Faster HCP Preparation

Semantic prioritization helped field users focus on timely developments aligned with each HCP’s interests, activities, and engagement history.

More Contextual Field Conversations

Written and voice-enabled insights allowed representatives to prepare in the format best suited to their schedule, including during travel and immediately before HCP interaction.

Flexible Access through Text and Audio

InsightO transformed Auxo’s unified HCP data into personalized and actionable narratives, strengthening the platform’s value as a field-enablement solution.

Greater Value from Auxo’s HCP Intelligence

The underlying framework combined pharmaceutical domain knowledge, semantic intelligence, generative AI, audio generation, and operational controls into a scalable capability that could be extended across brands and therapeutic areas.

A Reusable GenAI Capability

InsightO: Transforming HCP Data into Personalized, Field-Ready Voice Insights 

ProcDNA leveraged Claude's Dashboard Builder Skill to rapidly convert business requirements and analysis outputs into interactive dashboard prototypes, significantly reducing manual design effort.

AI-Powered Dashboard Builder

Claude interpreted business context to recommend KPIs, visualization types, filters, and page layouts, generating structured dashboard templates within minutes.

Automated Dashboard Generation

Interactive dashboard mockups were created early in the engagement, enabling business stakeholders to visualize the proposed solution and provide feedback before development.

Rapid Prototype Development

Using prompt engineering and reusable templates, dashboard designs were refined iteratively while maintaining consistency across pages and business use cases.

Intelligent Dashboard Design

Validated dashboard blueprints were generated for development teams, minimizing redesign effort and accelerating implementation.

Developer-Ready Outputs

Reduced dashboard design time from 10-12 hours to 4-5 hours, enabling faster turnaround of dashboard concepts.

~50% Faster Dashboard 

Allowed business users to review interactive prototypes at the beginning of the development cycle, reducing requirement clarification and design iterations.

Earlier Stakeholder Alignment

Provided developer-ready dashboard specifications, shortening the transition from concept approval to implementation.

Accelerated Time-to-Development

Real-time prototype updates allowed stakeholders to evaluate multiple design options within a single session, shortening approval timelines and improving overall project velocity.

Faster Decision-Making

Standardized dashboard layouts and visualization recommendations, improving usability and ensuring a consistent experience across business solutions.

Consistent Dashboard Experience

Dashboard Builder Claude Skill 

ProcDNA developed segmentation which considers secondary data from the start, as part of the modelling delivering a scalable approach that extends attitudinal segment definitions from a limited PMR sample to the full target HCP universe, giving launch teams mindset-based segmentation at scale rather than a surveyed sample insight locked in a report 

Projectable Segmentation Engine

Every targetable HCP receives a segment, including physicians never touched by the survey, removing the gap between insight and deployable targeting 

Universe Wide Segment Assignment

Each projected HCP carries their segment's messaging preferences, decision drivers, and information needs, making the output directly usable for engagement in a single exercise 

Attitudinal Insights Inherited at HCP Level

Built in projected segments are tested against real world prescribing patterns to confirm mindset groupings hold up in observed behavior, flagging areas where alignment weakens    

Behavioral Validation

Outputs delivered as priority ranked targeting lists with segment labels and recommended message angles, formatted for direct CRM deployment and field usages 

CRM Ready Territory outputs

Segment assignments update as newer claims and secondary data gathers, aligning targets in a changing post launch market 

Quarterly Refresh

In this engagement, that gap carried real consequences. Only a small share of target physicians was directly surveyed, yet a concentrated subset drove a disproportionate share of new start opportunity. Similar TRx and NRx masked distinct adoption mindsets, from early experimenters to evidence led conservatives. Field teams could identify who mattered by volume but not how to engage them early, and PMR and secondary analytics were running on separate timelines while integration was happening manually at the end only for message prioritization nationally. What was needed was an attitudinal segmentation that travelled with the full HCP universe and reached the field ready for action from day one.

Extended mindset-based segmentation from the surveyed sample to the full target HCP universe, making segmentation actionable at scale across use cases 

Expanded Segmentation Coverage

Helped teams identify high priority physicians earlier by combining behavioural signals with likely adoption mindset

Sharper Prioritization

Enabled personalized message selection, and territory level targeting through CRM ready segment deployment at launch

Field Activation from Day One

Priority segment HCPs showed roughly 2x higher trial rates in the first 90 days 

Measurable Early Response

Projectable Segmentation: From a Surveyed Sample of Hundreds to Mindset Based Targeting for every HCP

ProcDNA developed a scalable, GenAI-powered solution that converts unstructured documents into a structured, queryable knowledge base, enabling business users to access insights via natural language.

Qualitative Insights Extraction Engine

Ingests raw PDF and DOCX files and applies a strict JSON schema to guide LLM-based extraction of domain-specific attributes.

Automated Document Ingestion

Acts as a domain-specific NLP agent to extract key entities with enforced formatting and high schema compliance.

LLM-Powered Extraction Engine

Transforms complex hierarchical outputs into flat, analysis-ready datasets and consolidates them into a centralized Single Source of Truth.

Data Flattening & Deduplication

Enables tailored chatbots for functions such as Medical Affairs and Market Access.

Configurable Team Chatbots

Automatically converts business questions into executable SQL queries for self-serve analytics.

Context-Based Text-to-SQL

Provides both interactive data tables and natural language summaries for faster decision-making.

Dual-View Insights Delivery

Differentiates conversational and analytical queries to optimize performance and response accuracy.

Smart Intent Recognition

Supports concurrent users and conversational history for seamless follow-up queries.

Multi-Session Context & Memory

Reduced insight discovery from days of manual review to near real-time automated extraction.

Accelerated Time-to-Insight

Ensured standardized, error-free structured outputs across documents, creating a trusted data foundation.

100% Schema Compliance

Cut turnaround time for complex business queries from days (via IT tickets) to seconds through self-serve natural language queries.

Instant Query Resolution

Proven capability to ingest, flatten, and deduplicate high volumes of diverse file formats, enabling enterprise-scale deployment.

Scalable Data Readiness

Qualitative Insights Extraction Engine: Turns Unstructured Data into a Searchable Knowledge Base

Partnered with stakeholders to identify key metrics, KPIs, and intended outcomes that aligned with leadership goals.

Understanding Requirements

Leveraged existing design standards to ensure consistency, accelerate development, and maintain brand alignment.

Applying Design System

Incorporated executive feedback to refine layouts, enhance clarity, and ensure alignment with expectations.

Iterating with Feedback

Delivered a streamlined, executive-ready dashboard with simplified navigation and validated usability across leadership teams.

Finalizing and Validating

Created easy-to-read dashboards with clear navigation for quick understanding.

Intuitive

Highlighted the most critical data points to drive faster, data-informed decisions.

Simplified

Tailored the design specifically for leadership needs, ensuring relevance and usability.

User-Centered

Reflected organizational priorities and long-term strategic vision.

Aligned

Executive Consumer Media Dashboards: Simplifying Data for Smarter Decisions​

Defined regulatory needs, processes, and contributor roles to ensure alignment with user operations and compliance standards.

Requirement Gathering

Identified and structured core workflows for creation, benchmarking, and progress tracking to improve transparency and efficiency.

Workflow Mapping

Simplified complex processes while maintaining support for collaboration and approvals—striking the right balance between functionality and clarity.

Balancing Functionality & Usability

Applied modern UI principles to deliver a clean, consistent, and user-friendly interface adaptable across roles.

Design Standards

Refined workflows and usability through multiple design iterations and stakeholder feedback, ensuring the solution evolved with user needs.

Iterative Prototyping

Clean, modern UI made complex, data-heavy tasks more accessible to diverse user roles.

Simplified Workflows

Tailored interfaces and access controls reduced errors, enhanced visibility, and improved task accuracy.

Efficiency & Accuracy

Streamlined processes lowered cognitive load, enabling faster completion, smoother collaboration, and better traceability.

Automation & Tracking

Target Product Profile Application: Centralized Platform for Streamlined Workflow Management

Engaged stakeholders across field and HQ teams to define reporting requirements and key metrics.

Understanding Needs

Built a modular design system with reusable components for scalability and long-term efficiency.

Establishing Consistency

Developed wireframes to organize KPIs, summaries, and drill-down paths for intuitive navigation.

Structuring Information

Designed dashboards that are clear, accessible, and usable for both leadership and field teams.

Enabling Transparency

Refined layouts through continuous client feedback to align with compliance standards and business goals.

Iterative Feedback

Helped leaders quickly identify trends, gaps, and opportunities to drive better strategic decisions.

Manager Insights

Provided actionable insights to reps, improving execution and performance in the field.

Field Empowerment

Delivered a consolidated, holistic view to support strategic planning and accelerate decision-making across organizational levels.

HQ Visibility

IC Dashboard - Clear, Role-Based Compensation Tracking

Partnered with stakeholders to define specific reporting and performance requirements across teams.

Created a structured design language to unify layouts, typography, and visual elements for consistency and scalability.

Design System

Developed wireframes and prototypes to establish intuitive layouts, clear navigation, and effective data visualization.

Wireframing & Prototyping

Ensured dashboards were user-friendly, actionable, and impactful across different user levels.

Action-Oriented Design

Incorporated ongoing feedback to align with evolving business priorities and improve usability.

Iterative Refinements

Centralized reports reduced time spent searching across multiple data sources.

Enhanced Visibility

Simplified layouts and card-based structures made data easier to interpret and act upon.

Improved Usability

Flexible design enabled the addition of new metrics, views, and teams as organizational needs evolved.

Scalable Framework

Reporting Dashboard: Centralized Insights for Smarter Decisions​

Collaborated with stakeholders to gather reporting and performance requirements, ensuring the solution aligned with business priorities.

Developed a unified design framework for layouts, typography, and visual elements to ensure consistency across dashboards.

Creating a Design System

Built wireframes and prototypes to define structure, navigation, and visualization methods for intuitive user experiences.

Designed layouts focused on quick insights, easy navigation, and action-oriented decision-making.

Visualization & Clarity

Continuously improved dashboards based on stakeholder feedback to adapt to evolving business needs.

Improved access to activity, performance trends, and market dynamics for faster insights.

Simplified tracking with structured, role-based views for different user groups.

Streamlined Tracking

Enabled faster, informed decisions through consolidated and interactive dashboards.

Data-Driven Decisions

Reduced manual reporting efforts, improving accuracy and overall productivity.

Operational Efficiency

Business Insights Dashboard: Customizable Reporting for Smarter Decisions​

Established core functionality with a minimal UI and static tables to ensure reliable performance and clarity in the initial design.

Functional Foundation

Introduced modern UI patterns, quick actions, and a cleaner aesthetic to simplify navigation and elevate the user experience.

Enhanced Discoverability

Developed a dense, dark-themed dashboard with expandable sections—designed to provide a comprehensive view without overwhelming new users.

Unified Dashboard

Delivered a polished interface featuring conversational flows, personalized guidance, and accessibility compliance. Added subtle animations and branded visuals to make interactions intuitive and engaging.

Conversational & Humanized Design

Achieved a professional, clear visual hierarchy that enhanced usability.

Clean, Modern UI

Ensured full compliance with AA accessibility standards for an inclusive user experience.

Accessibility

Conversational design elements guided diverse user roles effectively, making interactions more natural and efficient.

From Challenges to Impactful Solutions

Converting 40% of Predicted Alerts Into Frontline Hodgkin's Lymphoma Treatments

InsightO: Transforming HCP Data into Personalized, Field-Ready Voice Insights

Dashboard Builder Claude Skill

Projectable Segmentation: From a Surveyed Sample of Hundreds to Mindset Based Targeting for every HCP

Qualitative Insights Extraction Engine: Turns Unstructured Data into a Searchable Knowledge Base

Executive Consumer Media Dashboards: Simplifying Data for Smarter Decisions

Target Product Profile Application: Centralized Platform for Streamlined Workflow Management

IC Dashboard - Clear, Role-Based Compensation Tracking

Reporting Dashboard: Centralized Insights for Smarter Decisions

Business Insights Dashboard: Customizable Reporting for Smarter Decisions

Data Access Tool: Intuitive Management for Data-Sharing Requests

Designing a Smarter Membership Tool: Reducing Effort, Increasing Accuracy

Partner with us

From Challenges to Impactful Solutions

Converting 40% of Predicted Alerts Into Frontline Hodgkin's Lymphoma Treatments

InsightO: Transforming HCP Data into Personalized, Field-Ready Voice Insights

Dashboard Builder Claude Skill

Projectable Segmentation: From a Surveyed Sample of Hundreds to Mindset Based Targeting for every HCP

Qualitative Insights Extraction Engine: Turns Unstructured Data into a Searchable Knowledge Base

Executive Consumer Media Dashboards: Simplifying Data for Smarter Decisions​

Target Product Profile Application: Centralized Platform for Streamlined Workflow Management

IC Dashboard - Clear, Role-Based Compensation Tracking

Reporting Dashboard: Centralized Insights for Smarter Decisions​

Business Insights Dashboard: Customizable Reporting for Smarter Decisions​

Data Access Tool: Intuitive Management for Data-Sharing Requests

Designing a Smarter Membership Tool: Reducing Effort, Increasing Accuracy​

Partner with us

Executive Consumer Media Dashboards: Simplifying Data for Smarter Decisions

Reporting Dashboard: Centralized Insights for Smarter Decisions

Business Insights Dashboard: Customizable Reporting for Smarter Decisions

Designing a Smarter Membership Tool: Reducing Effort, Increasing Accuracy