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Commercial Effectiveness
Case Study 1 -
Streamlined the commercial analytics processes for a mid-size pharma company
Business Problem
Our client was looking for a partner to manage multiple commercial workstreams; the work was distributed in-house along with 2 different vendors Existing operations were often error-prone and delayed; weak coordination across vendors & different stakeholders Analytics and insights were an afterthought; lack of informed decision making
ProcDNA’s Approach
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Issues Identified
No documentation Lack of coordination among team members Operational mindset – no focus on insights Broken processes
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Revamped delivery model
Adopted best practices – Created detailed checklists and automated QA/QC framework Created a single source of truth – Setup AWS-based Common Data Layer across vendors and workstreams Setup multi-disciplinary team – U.S. + India Integrated Analytics team Cross-trained team members Established prioritization practices – Created prioritization checkpoints and escalation matrix to resolve any issues
Client Impact
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Quality
6 consecutive quarters of 99.9% accurate operations across Alignment, Quotas, IC admin, Reporting, and Ad-hoc analytics
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Measurable Success
40% product revenue growth backed by a robust commercial and analytics process for a 2-year-old dermatology brand

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