Analytics
ProcDNA was founded by experts in commercial analytics and technology, bringing together a combined 80+ years of experience in strategy, analytics, and operations. We are seasoned authorities in the field, dedicated to advancement through technology and analytics.
Our Work
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Commercial Planning and Insights
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  • Market Assessment
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  • Patient Journey Quantification
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  • Persistence & Compliance Analysis
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  • Forecasting
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  • Marketing Mix
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  • Patient Opportunity Assessment
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  • Market Access Analytics
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  • Market Research
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  • Campaign ROI Assessment
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    Sales Strategy and Ops
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  • Size & Structure
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  • HCP Affiliation
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  • Incentive Compensation Design
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  • Call Plan Design & Refinement
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  • Territory Alignment Design
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  • HCP Segmentation
  • Commercial Planning and Insights
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    Market Assessment
    ProcDNA delivers deep expertise in initiating commercial analytics for any pharmaceutical company using the RWE data. We start with scratching the surface by understanding the market for 3Ps (Patient, Provider, and Payer) in your desired indications. We perform deep analytics across 3Ps to help you understand your market segment holistically and make informed commercial decisions.
    Patient Journey Quantification
    Revolutionize patient care with our cutting-edge solution designed to monitor and enhance the patient journey. Elevate medication adherence and refine treatment outcomes through a strategic approach, empowering healthcare providers with the insights needed to make informed decisions.
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    Persistence & Compliance Analysis
    Elevate business performance by delving deep into drug consumption patterns through a robust analysis of patient-level data aimed at optimizing production processes and distribution channels, and enhancing marketing strategies.
    Forecasting
    Enhance strategic planning and operational effectiveness continuously with an advanced forecasting model designed to anticipate market trends and consumer demands, aiming to provide accurate monthly and yearly forecasts that empower businesses to proactively adjust strategies and operations for optimal resource allocation and heightened market responsiveness.
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    Marketing Mix
    We forge a data-driven path, illuminating your target audience and pinpointing the most impactful channels for your promotions. Our meticulous process strikes the perfect balance between your brand's aspirations and customers' needs, crafting messaging that resonates while respecting their priorities. We translate insights into actionable plans, meticulously crafted to deliver measurable results and optimize your return on investment. Embrace a data-driven approach and witness your promotions grow into powerful expressions of brand success.
    Patient Opportunity Assessment
    Leveraging our in-depth expertise in pre/post launch patient analytics, understand the opportunity to onboard the right patient at the right time on your brand. To quantify the patient opportunity, we analyze different valuable metrics in the patient treatment journey such as - relevant patient demographic, preferable drug regimen and the line of treatment, targeted specialty, etc. Eventually, it helps unlock actionable insights and enable better commercial decisions & patient marketing by combining patient interaction and journey with your desired market segment.
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    Market Access Analytics
    Forecast, track, assess, and enhance the effectiveness of pull-through strategies, sales force activities, account management opportunities, and utilization. Deep-dive into gross-to-net considerations for contracts, rebates, formulary positioning, and refine launch dynamics. Identify opportunities for improved cost-effectiveness methods and obtain actionable insights swiftly by prioritizing value, advancing patient-centricity through analytics-guided evaluations of market access landscapes working in partnership with commercial operations.
    Market Research
    We leverage a suite of multivariate tools, including patient simulation, discrete choice, and predictive modeling, to inform strategic and tactical decisions at every stage of brand planning. We support the entire brand lifecycle, from launch plan development to ongoing management, by deploying a range of research methodologies. These include qualitative, in-depth interviews and multivariate quantitative studies covering areas like demand, segmentation, pricing, patient journeys, and performance tracking, and engage with key stakeholders throughout the healthcare space, including physicians, patients, and payers, to ensure actionable insights that drive brand success.
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    Campaign ROI Assessment
    Enabling the capability to monitor campaign advancement using real-time analytics, evaluating its channels, and incorporating historical assessments along with the latest market surveys to enhance the bottom line for products and services. Our evaluations encompass both pre-campaign initiatives and post-campaign effectiveness, aiming to comprehend the enduring advantages of optimized campaigns while adhering to financial metrics.
    Sales Strategy & Ops
    Size & Structure
    We prioritize a comprehensive understanding of field force requirements to create a purpose-built structure that precisely meets market demands. Leveraging deep insights into your products, customer base, and geography alignment, we strategically position personnel across balanced territories to maximize your market impact.
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    HCP Affiliation
    Streamline healthcare network management continuously with a dedicated HCP Affiliation program designed to meticulously track and map the affiliations of healthcare professionals (HCPs) and National Provider Identifiers (NPIs) to their respective hospitals, focusing on continuously updating and maintaining accurate affiliation data to enable healthcare organizations to effectively tailor their engagement strategies and operations, ensuring efficient resource deployment and enhanced network coherence.
    Incentive Compensation Design
    Harness the power of our Incentive Compensation offerings to craft and oversee innovative IC plans tailored to brands at different stages of the product life cycle. Key offerings include:
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  • Comprehensive IC Health-check and design for brands & portfolios
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  • Goal setting utilizing various methodologies, ensuring fairness and accuracy
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  • Efficient IC Ops & Delivery Management via automated platforms and streamlined processes
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  • Cutting-edge IC reporting for transparent insights into various IC components, empowering field teams with invaluable information.
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    Call Plan Design & Refinement
    Optimize personnel placement and help the sales team achieve strategic goals with a custom-tailored call plan and engagement strategy that fits customer needs. Our method starts by analyzing your customer base and key stakeholders, guiding the design and implementation of strategies and operations.
    Territory Alignment Design
    Manage various level of alignments through our automated alignment management platform, providing dynamic functionalities with evolving business landscape and rep movements. Our key offerings include:
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  • Efficient design of territories ensuring balanced allocation of targets and workload to maintain fairness
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  • Dynamic platform and process to manage various level of alignments
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  • User friendly reports and map visualizations for easy references
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  • Scenario modelling capabilities to see the impact of zip and customer movements across territories
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    HCP Segmentation
    Utilizing extensive data analysis, our services incorporate real-world evidence to categorize physicians according to prescribing patterns, therapeutic preferences, and patient demographics. Our approach involves a profound grasp of brand strategy, providing tactical guidance for physician outreach. This includes delivering consistent, meaningful, and evolving messaging through optimized channel preferences, facilitating strategic decision-making for business.
    Case Studies

    Contact Us

    Business consultation
    Analytics
    Applying for a role? Submit your CV/Resume at careers@procdna.com
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    Locations
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    Boston
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    New Jersey
    Delhi
    Pune
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