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Commercial Effectiveness
Case Study 5 -
Developed a process to target physicians for a rare disease indication
Business Problem
Client wanted to find physicians to target for a rare disease indication.
ProcDNA’s Approach
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Identify Drivers
Developed a methodology to identify drivers that indicate drivers of new patient starts. The model was developed with a cross functional team including Sales, Marketing, Medical Affairs
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Model Development
Develop a model to estimate new patient starts using a variety of data sources (medical & pharmacy claims data, lab test data). Compare the model to actual new patient starts.
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Flag Triggers
Developed a process to flag patient triggers in the CRM tool for the client.
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Data Tracking
Tracked the follow up on patient triggers and addressed any gaps in the field follow through on patient triggers.
Client Impact
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Drive Sales
Triggers are widely used by the client teams as a key driver of sales team activity
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Measurable Success
Increased field activity on triggered physicians by 20% over a 12-month time period.

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