The Challenge
ProcDNA's Solution
Data Acquisition and Tagging
Consolidated data from social media, general media, research, and clinical trials. Tagged data with relevant keywords such as indications, products, and competitors for better organization.
Continuous Monitoring
Leveraged an NLP engine to track new keywords and identify relevant mentions by target oncologists, updating tagging processes as necessary.
Accurate Data Delivery
Delivered weekly updates for digital footprint data of over 10,000 oncologists, tagged to specific HCP NPI numbers to enable personalized engagement.
Impact
Improved Data Quality
Enhanced data consistency and tagging accuracy across multiple sources.
Effective HCP Targeting
Identified key opinion leaders and improved targeting precision.
Cost Savings
Reduced costs by 25% compared to previous processes.
Platform Adoption
Increased adoption of the client’s HCP 360 platform due to superior insights and data quality.
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