Analyzing Reasons for Abandonment of New Patient Prescriptions for an Oral Oncology Product
The Challenge
ProcDNA's Solution
Abandonment Analysis
Utilized pharmacy payer claims data and specialty pharmacy data to develop a comprehensive understanding of the reasons for abandonment.
Competitor Comparison
Compared the client’s abandonment rate with similar oncology products in the market to identify potential pockets of imbalance and areas for improvement.
Market Research
Conducted qualitative research to understand the role of different members of the care team (e.g., physician, nurse, office manager) in managing abandonment and identified key reasons for high abandonment rates.
Quarterly Process
Established a regular quarterly process to track and report on abandonment, ensuring ongoing monitoring and response.
Impact
Success Strategy
Provided strategic recommendations for designing co-pay cards and messaging, helping shape the overall patient services strategy and the role of the patient services team.
Measurable Success
Established a robust process to measure abandonment on a quarterly basis and deliver actionable insights to senior executives, empowering informed decision-making.
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