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Analyzed reasons for abandonment of new patient prescription for an oral oncology product
The Challenge
Client wanted to understand reasons for patient abandonment of new Rxs at a sub-national level – by region, by payer, by different level of co-pay
ProcDNA's Solution
Abandonment Analysis
Developed reasons for abandonment using pharmacy payer claims data and specialty pharmacy data
Competitor Comparison
Compared client’s abandonment rate to analog products in the market to determine if there are pockets of imbalance
Market Research
Conducted primary market research to understand the qualitative reasons for high abandonment and the role played by different members of the care team (physician, nurse, office manager) in managing abandonment
Quarterly Process
Set up a quarterly process to track and report on abandonment
Impact
Success Strategy
Provide strategic recommendations for co-pay card design and messaging and direct the overall strategy and role definition of the patient services team
Measurable Success
Set up an operations process to measure abandonment quarterly and report to senior executives
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