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ProcDNA is attending Pharma Market Research Conference (PMRC) West 2026. Our team, alongside Neurocrine Biosciences, will be sharing how synthetic HCP personas grounded in real segmentation research can serve as an on-demand sounding board for creative evaluation, messaging decisions, and campaign architecture. If you are attending, connect with Dev, Rohit M, and Aritra Das at the conference.
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Speakers
Aritra Das
Partner, ProcDNA
Rohit Madaan
Executive Director, Analytics, ProcDNA
Dev (Devprakash) Satpathy
Director, Analytics, ProcDNA
Key Takeaways for the Audience
Synthetic HCP Personas
How AI-built personas, grounded in real segmentation data, give brand teams an on-demand sounding board for decisions.
Creative Evaluation at Speed
How synthetic personas help teams pressure-test creative concepts before they reach the field.
Messaging Decisions
How grounded personas sharpen confidence in messaging choices without waiting on new primary research.
Campaign Architecture
How synthetic research inputs are shaping how campaigns are structured from the ground up.
AI-Human Balance
Why human judgment and context remain central even as AI accelerates insight generation.
From Insight to Action
How faster, more integrated insights are driving quicker, more confident commercial decisions.
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