About
We were at PMRC 2026, connecting with market research and insights leaders across the pharmaceutical industry. Conversations explored how the role of insights is evolving from supporting decisions to actively shaping commercial and brand strategy. It was a valuable opportunity to exchange perspectives and better understand how organizations are making insights more relevant, timely, and actionable across the business.
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Speakers
Aritra Das
Partner, ProcDNA
Nishant Agarwal
Director, Analytics, ProcDNA
Key Takeaways for the Audience
Evolving role of market research
Discussions highlighted how market research is becoming more embedded within commercial strategy, moving beyond standalone studies.
Bringing insights closer to execution
There was a clear emphasis on stronger collaboration between insights, brand, and field teams to ensure findings are applied in real world decision making.
Blending primary research with real-world data
Leaders shared how combining traditional research with real world data is helping build a more complete and practical understanding of customer behavior.
Faster and more agile insights generation
Organizations are adopting new approaches to deliver insights faster, with a focus on keeping pace with changing business needs.
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