Reuters Pharma USA 2026

Mar 16, 2026

Philadelphia, USA

Mar 16, 2026 | Monday

Philadelphia, USA

Insights

We were at Reuters Pharma USA 2026, engaging with leaders across commercial, medical, and analytics teams on how the industry is evolving. Conversations focused on how organizations are moving from insight generation to real execution by better connecting data, analytics, and field strategy. It was a valuable opportunity to exchange perspectives, share our experience, and understand how leading teams are driving more consistent and measurable impact across commercial functions.

Speakers

Ashish Agrawal

CEO, ProcDNA

Varsha Eluri

Partner, ProcDNA

Adyant Jha

Senior Engagement Lead, ProcDNA

Akanksha Nangia

Senior Engagement Lead, Analytics, ProcDNA

Key Takeaways from the Event

Execution-focused analytics in commercial pharma

Conversations focused on how organizations are moving beyond reporting to enable faster, more consistent decision making across commercial teams.

AI adoption in real-world use cases

Discussions highlighted how AI is being applied across forecasting, targeting, and engagement, with a clear focus on practical implementation and measurable outcomes.

Evolving HCP engagement strategies

Leaders shared how omnichannel approaches are becoming more precise, with better use of data to improve timing, personalization, and channel effectiveness.

Importance of connected data ecosystems

There was strong emphasis on integrating CRM, MDM, and analytics to create a unified view that supports better execution and cross functional alignment.

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