PMRC West 2026

Jun 10, 2026

San Francisco, USA

Jun 10, 2026 | Wednesday

San Francisco, USA

Insights

ProcDNA is attending Pharma Market Research Conference (PMRC) West 2026. Our team, alongside Neurocrine Biosciences, will be sharing how synthetic HCP personas grounded in real segmentation research can serve as an on-demand sounding board for creative evaluation, messaging decisions, and campaign architecture. If you are attending, connect with Dev, Rohit M, and Aritra Das at the conference.

Speakers

Aritra Das

Partner, ProcDNA

Rohit Madaan

Executive Director, Analytics, ProcDNA

Dev (Devprakash) Satpathy

Director, Analytics, ProcDNA

Key Takeaways from the Event

Synthetic HCP Personas

How AI-built personas, grounded in real segmentation data, give brand teams an on-demand sounding board for decisions.

Creative Evaluation at Speed

How synthetic personas help teams pressure-test creative concepts before they reach the field.

Messaging Decisions

How grounded personas sharpen confidence in messaging choices without waiting on new primary research.

Campaign Architecture

How synthetic research inputs are shaping how campaigns are structured from the ground up.

AI-Human Balance

Why human judgment and context remain central even as AI accelerates insight generation.

From Insight to Action

How faster, more integrated insights are driving quicker, more confident commercial decisions.

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