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Validating and Quantifying the Patient Journey for PsO Patients using Claims Data

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Validating and Quantifying the Patient Journey for PsO Patients using Claims Data

The Challenge

A leading pharmaceutical client in the Immunology space sought to validate their patient journey map, derived from primary market research (PMR), using claims data for three different PsO indications. They needed a quantifiable view of the patient journey to better understand market opportunities.

ProcDNA's Solution

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Collating Market Research Findings

Integrated insights from PMR to create a patient journey map, covering diagnosis, treatment lines, and market dynamics.

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Identifying Key Questions to Verify

Focused on key aspects of the patient journey, including treatment stages and market positioning, to ensure the insights were aligned with the real-world data.

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Creating a Stable Patient Cohort

Defined a stable cohort using claims data, aligning it with relevant business rules and criteria for accurate longitudinal analysis.

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Quantifying the Patient Journey using Claims Data

Implemented treatment lines (LOT) and analyzed patient progress from diagnosis (Dx) to treatment (Rx), uncovering insights into drug switches and treatment outcomes.

Impact

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Quantified Patient Journey Map

Developed a concise and actionable patient journey map addressing key business questions (KBQs).

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Treatment Line Opportunities

Identified patient opportunities across treatment lines, including drug switches.

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First-Line Insight

Discovered an unmet need in the first-line (1L) treatment for patients reliant on long-term steroid use, highlighting the demand for a sustainable, user-friendly therapy.

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