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Measured the effectiveness of the speaker bureau program for an immunology product
The Challenge
Client ran ~150 speaker bureau programs annually which were a large expense for the commercial team. Sales reps saw value in the speaker programs, but the value was not analyzed effectively.
ProcDNA's Solution
Database Development
Developed a database working with the speaker bureau vendor to track performance and link it back to new patient starts
Quarterly Report
Developed a quarterly report to track speaker bureau performance (nation, region, district & territory).
Testing & Analysis
Analyze a 6-month ROI on speaker bureau performance using a test-control approach.
Impact
Success Strategy
Based on our recommendations the client established a national goal for ratio of prescribers to attend the SB, and speaker utilization was closely monitored and adjusted as DMs managed territory level variation in SB programs.
Measurable Success
Analysis showed that the speaker bureau program had a positive ROI and overall program was continued.
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