Targeting Physicians for a Rare Disease Indication

The Challenge

A pharmaceutical client needed an effective process to identify and target physicians for a rare disease indication, requiring actionable insights to drive sales and improve patient outcomes.

ProcDNA's Solution

Identified Key Drivers

Developed a methodology to pinpoint factors indicating new patient starts, leveraging cross-functional collaboration across Sales, Marketing, and Medical Affairs.

Built Predictive Models

Created a model using diverse data sources (medical/pharmacy claims and lab test data) to estimate new patient starts and validate predictions against actual data.

Integrated Trigger Alerts

Designed a process to flag patient triggers in the client’s CRM tool for targeted physician engagement.

Monitored Field Follow-Up

Tracked follow-up actions on flagged triggers, identifying and addressing gaps in field execution to ensure comprehensive coverage.

Impact