Developed a methodology to pinpoint factors indicating new patient starts, leveraging cross-functional collaboration across Sales, Marketing, and Medical Affairs.

Created a model using diverse data sources (medical/pharmacy claims and lab test data) to estimate new patient starts and validate predictions against actual data.

Designed a process to flag patient triggers in the client’s CRM tool for targeted physician engagement.

Tracked follow-up actions on flagged triggers, identifying and addressing gaps in field execution to ensure comprehensive coverage.