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Tackling OOP Costs: Boosting Patient Adherence Through Data Analytics
The Challenge
A pharmaceutical company faced high medication abandonment rates for a branded oral drug due to elevated out-of-pocket (OOP) costs. They needed to understand the impact of OOP costs on adherence rates, particularly among Medicare Part D and Commercial patients, to optimize their therapy access strategy.
ProcDNA's Solution
Real-World Data Analysis
ProcDNA analyzed pharmacy claims, patient data, and insurance information to uncover trends.
Threshold Identification
Identified the OOP cost threshold that significantly influenced medication abandonment.
Causal Insights
Used regression analysis to establish the causal relationship between OOP costs and abandonment rates.
Impact
Enhanced Adherence
Targeted interventions based on cost thresholds improved patient adherence.
Informed Strategy
Data-driven insights guided pricing strategies and support programs.
Better Outcomes
Reduced abandonment rates led to improved patient health outcomes.
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