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Reporting Dashboard: Centralized Insights for Smarter Decisions​
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Reporting Dashboard: Centralized Insights for Smarter Decisions​
The Challenge
The organization needed a centralized dashboard to consolidate key reports across various functions such as Field, Market Access, and HQ. Reporting was dispersed, leading to inefficiencies in tracking sales activities, monitoring engagement, and understanding market dynamics. Leadership required a unified, real-time view to enable faster and more informed decision-making.
ProcDNA's Solution
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Understanding Needs

Partnered with stakeholders to define specific reporting and performance requirements across teams.

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Design System

Created a structured design language to unify layouts, typography, and visual elements for consistency and scalability.

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Wireframing & Prototyping

Developed wireframes and prototypes to establish intuitive layouts, clear navigation, and effective data visualization.

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Action-Oriented Design

Ensured dashboards were user-friendly, actionable, and impactful across different user levels.

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Iterative Refinements

Incorporated ongoing feedback to align with evolving business priorities and improve usability.

Impact
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Enhanced Visibility

Centralized reports reduced time spent searching across multiple data sources.

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Improved Usability

Simplified layouts and card-based structures made data easier to interpret and act upon.

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Scalable Framework

Flexible design enabled the addition of new metrics, views, and teams as organizational needs evolved.

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