Leveraging Social Media to Track Pharma Conferences and Key Conversations

The Challenge

An oncology-focused pharmaceutical company aimed to gain insights from key discussions at major industry conferences but faced challenges with traditional tracking methods that were time-consuming, inefficient, and prone to missing critical information on monoclonal antibodies, targeted drugs, and small molecules.

ProcDNA's Solution

Data Acquisition and Tagging

Leveraged the Autho platform to collect and tag social media data from various platforms, focusing on medications, therapies, products, and competitors.

Modeling and Analysis

Developed a robust model to identify relevant posts based on predefined tags and keywords, supported by automated quality control checks for accuracy.

Sentiment Analysis and Insights

Conducted sentiment analysis to gauge perceptions of specific drugs, therapies, and companies, offering deeper insights into market dynamics and competitive landscapes.

Impact

Enhanced Market Intelligence

Delivered deeper insights into market trends, emerging opportunities, and competitor activities.

Validated Clinical Trial Results

Enabled the validation of trial results and the identification of additional opportunities.

Improved HCP Targeting

Identified key opinion leaders (KOLs) and their perspectives for more precise targeting.

Informed Strategic Decision-Making

Supported data-driven decisions on product positioning, marketing campaigns, and resource allocation.