Leveraged the Autho platform to collect and tag social media data from various platforms, focusing on medications, therapies, products, and competitors.
Developed a robust model to identify relevant posts based on predefined tags and keywords, supported by automated quality control checks for accuracy.
Conducted sentiment analysis to gauge perceptions of specific drugs, therapies, and companies, offering deeper insights into market dynamics and competitive landscapes.
Delivered deeper insights into market trends, emerging opportunities, and competitor activities.
Enabled the validation of trial results and the identification of additional opportunities.
Identified key opinion leaders (KOLs) and their perspectives for more precise targeting.
Supported data-driven decisions on product positioning, marketing campaigns, and resource allocation.
