Integrating MDM Systems While Maintaining Independent CRM Platforms Post-Acquisition

The Challenge

A pharmaceutical company faced significant challenges in integrating Master Data Management (MDM) systems post-acquisition. These included combining MDM systems from two acquired entities while preserving separate CRM platforms, ensuring seamless integration without disrupting downstream operations, maintaining distinct primary addresses and affiliations across systems, and transitioning from Veeva Open Data to IQVIA One without operational downtime.

ProcDNA's Solution

Assessment

Conducted a thorough evaluation of MDM and downstream systems, collaborating with business and IT stakeholders to align on system changes required post-acquisition.

Requirement Documentation

Created a detailed document capturing business and technical needs, outlining adjustments necessary for downstream systems.

Implementation

Designed and implemented ETL and MDM pipelines tailored to client requirements. Performed rigorous System Integration Testing (SIT) and User Acceptance Testing (UAT) to ensure system robustness and functionality.

Change Management

Analyzed business and field user impacts, documenting findings and communicating them to downstream teams for a smooth and minimally disruptive transition.

Impact

Enhanced Data Consistency and Quality

Improved decision-making, reduced errors, and increased trust in organizational data.

Simplified Data Management

Unified MDM systems reduced complexity, streamlined data maintenance, and improved governance.

Faster Integration and Adaptation

Standardized data harmonization enabled seamless integration of new sources and adaptation to evolving business needs.

Improved System Interoperability

Simplified integration with other applications, enhancing overall interoperability and reducing challenges.

Legacy System Retirement

Achieved cost savings by retiring legacy systems and minimizing maintenance expenses while aligning with modern regulatory standards to improve compliance and governance.