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Executive Consumer Media Dashboards: Simplifying Data for Smarter Decisions​
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Executive Consumer Media Dashboards: Simplifying Data for Smarter Decisions​
The Challenge
Leadership teams needed a single, consolidated view of the end-to-end consumer media journey to support strategic decision-making. Existing reports were fragmented and complex, making it difficult to extract actionable insights. The goal was to design a dashboard that simplified data into a clear, intuitive format aligned with organizational priorities.
ProcDNA's Solution
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Understanding Requirements

Partnered with stakeholders to identify key metrics, KPIs, and intended outcomes that aligned with leadership goals.

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Applying Design System

Leveraged existing design standards to ensure consistency, accelerate development, and maintain brand alignment.

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Iterating with Feedback

Incorporated executive feedback to refine layouts, enhance clarity, and ensure alignment with expectations.

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Finalizing and Validating

Delivered a streamlined, executive-ready dashboard with simplified navigation and validated usability across leadership teams.

Impact
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Intuitive

Created easy-to-read dashboards with clear navigation for quick understanding.

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Simplified

Highlighted the most critical data points to drive faster, data-informed decisions.

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User-Centered

Tailored the design specifically for leadership needs, ensuring relevance and usability.

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Aligned

Reflected organizational priorities and long-term strategic vision.

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