Empowering MSL Teams with Actionable Insights Using Auxo

The Challenge

A mid-sized pharmaceutical company specializing in dermatology struggled to empower its Medical Science Liaison (MSL) team with timely and relevant insights. MSLs were overwhelmed with excessive data, spending significant time researching Key Opinion Leaders (KOLs) and industry trends, which hindered their ability to focus on meaningful engagements.

ProcDNA's Solution

Target List Integration

Auxo ingested the list of MSLs and their target KOLs, creating a structured database to enable precise monitoring and analysis.

Digital Footprint Analysis

Using its advanced analytics engine, Auxo tracked KOL activities across multiple sources, including publications, conference presentations, clinical trials, and social media platforms.

AI-Driven Triggers

Auxo’s AI algorithms generated weekly insight triggers, highlighting critical updates such as new research publications, speaking engagements, clinical trial affiliations, and emerging trends in dermatology.

Seamless Delivery Mechanism

Insights were automatically delivered to MSLs through Auxo’s interactive platform and integrated email alerts, ensuring timely access and ease of use.

Impact

Enhanced Productivity

MSLs reduced time spent on research by 40%, allowing them to focus on high-value engagements.

Improved KOL Engagement

With up-to-date insights, MSLs were able to engage KOLs more effectively, fostering stronger relationships.

Expanded Target Reach

Auxo enabled the MSL team to discover and engage previously overlooked KOLs, broadening their impact.

Data-Driven Decisions

Auxo’s comprehensive analytics empowered the client to make strategic decisions about resource allocation and marketing efforts.