Developing an MDM Solution Integrated with CRM for an Emerging Pharma Client

The Challenge

An emerging pharmaceutical client faced data management challenges, including inaccurate and unstandardized Healthcare Professional (HCP) profiles from multiple channels, sales data discrepancies due to the lack of a golden record, fragmented HCP data across multiple sources, inefficient handling of customer data requests, and absence of centralized affiliation logic for marking primary affiliations.

ProcDNA's Solution

Single Source of Truth

Created a unified, authoritative data repository to eliminate data inconsistencies, duplicates, and misalignments, reshaping data to meet the specific needs of Business Intelligence (BI) applications and analytics.

Affiliation Management

Developed a system to track, maintain, and visualize HCP-HCO relationships, mapping complex connections, households, and hierarchies through a 360-degree graph for improved collaboration and insights.

Enhanced Data Quality

Implemented automated data pipelines for data cleansing and enrichment, ensuring all source attributes were accurately mapped to target attributes and maintaining data quality with robust quality control.

Impact

Improved Data Consistency and Quality

Enabled the creation of a single, reliable data source, reducing errors and inconsistencies across systems.

Efficient HCP Data Management

Streamlined the handling of HCP data requests, including address and specialty updates, with enhanced data stewardship.

Optimized Data Governance:

Implemented a comprehensive Data Governance framework, providing better control over data usage and ensuring compliance with industry standards.

Increased Operational Efficiency

Enabled seamless data flow between the MDM system and CRM, improving decision-making processes and driving more effective marketing and sales strategies.