Created a unified, authoritative data repository to eliminate data inconsistencies, duplicates, and misalignments, reshaping data to meet the specific needs of Business Intelligence (BI) applications and analytics.
Developed a system to track, maintain, and visualize HCP-HCO relationships, mapping complex connections, households, and hierarchies through a 360-degree graph for improved collaboration and insights.
Implemented automated data pipelines for data cleansing and enrichment, ensuring all source attributes were accurately mapped to target attributes and maintaining data quality with robust quality control.
Enabled the creation of a single, reliable data source, reducing errors and inconsistencies across systems.
Streamlined the handling of HCP data requests, including address and specialty updates, with enhanced data stewardship.
Implemented a comprehensive Data Governance framework, providing better control over data usage and ensuring compliance with industry standards.
Enabled seamless data flow between the MDM system and CRM, improving decision-making processes and driving more effective marketing and sales strategies.
