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Market Access
Case Study 4 -
Developed a methodology and forecasting process to track 340B sales
Business Problem
Our client, an Oncology therapeutic manufacturer, wanted to develop an approach to study the increasing 340B mix quarter on quarter
ProcDNA’s Approach
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Customer Database
Build a 340B Customer Database using client data (such as chargeback and internal sales data) along with the HRSA database
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Factor Analysis
Analyzed the factors that impact 340B sales (such as new 340B Specialty pharmacy contracts, or new covered entities)
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Trend Forecast
Develop the account-level forecast for 340B trend
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Scenario Analysis
Run what-if scenarios to get the range of 340B scenarios based on assumptions on rate of contracting, new enrollments and sales increase in existing 340B customers
Client Impact
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Success Strategy
Provide strategic recommendations for co-pay card design and messaging and direct the overall strategy and role definition of the patient services team
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Measurable Success
Set up an operations process to measure abandonment quarterly and report to senior executives

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