Consolidating Digital Footprints for Enhanced HCP Targeting

The Challenge

A major pharmaceutical company struggled to manage and leverage digital footprint data for their HCP 360 platform, facing issues such as inconsistent data quality from multiple sources, challenges in consolidating information across vendors, and difficulty in identifying actionable insights for effectively targeting healthcare providers (HCPs).

ProcDNA's Solution

Data Acquisition and Tagging

Consolidated data from social media, general media, research, and clinical trials. Tagged data with relevant keywords such as indications, products, and competitors for better organization.

Continuous Monitoring

Leveraged an NLP engine to track new keywords and identify relevant mentions by target oncologists, updating tagging processes as necessary.

Accurate Data Delivery

Delivered weekly updates for digital footprint data of over 10,000 oncologists, tagged to specific HCP NPI numbers to enable personalized engagement.

Impact

Improved Data Quality

Enhanced data consistency and tagging accuracy across multiple sources.

Effective HCP Targeting

Identified key opinion leaders and improved targeting precision.

Cost Savings

Reduced costs by 25% compared to previous processes.

Platform Adoption

Increased adoption of the client’s HCP 360 platform due to superior insights and data quality.