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Business Insights Dashboard: Customizable Reporting for Smarter Decisions​
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Business Insights Dashboard: Customizable Reporting for Smarter Decisions​
The Challenge
Reporting was fragmented across multiple tools, creating inefficiencies and limiting visibility into key performance drivers. Teams lacked a unified platform to monitor sales, engagement, and market performance, making it difficult to track progress and identify actionable insights.
ProcDNA's Solution
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Understanding Needs

Collaborated with stakeholders to gather reporting and performance requirements, ensuring the solution aligned with business priorities.

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Creating a Design System

Developed a unified design framework for layouts, typography, and visual elements to ensure consistency across dashboards.

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Wireframing & Prototyping

Built wireframes and prototypes to define structure, navigation, and visualization methods for intuitive user experiences.

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Visualization & Clarity

Designed layouts focused on quick insights, easy navigation, and action-oriented decision-making.

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Iterative Refinements

Continuously improved dashboards based on stakeholder feedback to adapt to evolving business needs.

Impact
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Enhanced Visibility

Improved access to activity, performance trends, and market dynamics for faster insights.

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Streamlined Tracking

Simplified tracking with structured, role-based views for different user groups.

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Data-Driven Decisions

Enabled faster, informed decisions through consolidated and interactive dashboards.

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Operational Efficiency

Reduced manual reporting efforts, improving accuracy and overall productivity.

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