Analyzing Reasons for Abandonment of New Patient Prescriptions for an Oral Oncology Product

The Challenge

A pharmaceutical company faced challenges in understanding why patients were abandoning new prescriptions for their oral oncology product. They sought to identify regional patterns of prescription abandonment, analyze trends by payer type and co-pay levels, and uncover drivers behind patient abandonment at a sub-national level to improve patient adherence.

ProcDNA's Solution

Abandonment Analysis

Utilized pharmacy payer claims data and specialty pharmacy data to develop a comprehensive understanding of the reasons for abandonment.

Competitor Comparison

Compared the client’s abandonment rate with similar oncology products in the market to identify potential pockets of imbalance and areas for improvement.

Market Research

Conducted qualitative research to understand the role of different members of the care team (e.g., physician, nurse, office manager) in managing abandonment and identified key reasons for high abandonment rates.

Quarterly Process

Established a regular quarterly process to track and report on abandonment, ensuring ongoing monitoring and response.

Impact

Success Strategy

Provided strategic recommendations for designing co-pay cards and messaging, helping shape the overall patient services strategy and the role of the patient services team.

Measurable Success

Established a robust process to measure abandonment on a quarterly basis and deliver actionable insights to senior executives, empowering informed decision-making.