Case Study 4: Set up and measured the effectiveness of the sampling program for an oncology product
Client wanted us to measures the effectiveness of a sampling program for an oncology product.
Set up the business case for sampling and ensure that the sampling target list was created and refreshed regularly
Setup a bi-weekly tracking report combining various data sources for review by commercial leadership.
Analyzed impact of sampling on new patient starts.
Provided continual performance analysis by tracking samples by proactive vs. reactive, by geography, by indication, and by dosage. All while addressing any gaps in sample execution.
Post execution the business case was refined to develop recommendations for 2021-22.
Let’s Get To Work
Tell us which case study or service areas you are most interested in