Case Study 4: Set up and measured the effectiveness of the sampling program for an oncology product

Business Problem

Client wanted us to measures the effectiveness of a sampling program for an oncology product.

ProcDNA Approach

Business Case

Set up the business case for sampling and ensure that the sampling target list was created and refreshed regularly

Tracking Report

Setup a bi-weekly tracking report combining various data sources for review by commercial leadership.

Impact Analysis

Analyzed impact of sampling on new patient starts.

Client Impact

Performance Analysis

Provided continual performance analysis by tracking samples by proactive vs. reactive, by geography, by indication, and by dosage. All while addressing any gaps in sample execution.


Measurable Success

Post execution the business case was refined to develop recommendations for 2021-22.


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