Business Problem
Client wanted to find physicians to target for a rare disease indication.
ProcDNA Approach
Identify Drivers
Developed a methodology to identify drivers that indicate drivers of new patient starts. The model was developed with a cross functional team including Sales, Marketing, Medical Affairs
Model Development
Develop a model to estimate new patient starts using a variety of data sources (medical & pharmacy claims data, lab test data). Compare the model to actual new patient starts.
Flag Triggers
Developed a process to flag patient triggers in the CRM tool for the client.
Data Tracking
Tracked the follow up on patient triggers and addressed any gaps in the field follow through on patient triggers.
Client Impact
Drive Sales
Triggers are widely used by the client teams as a key driver of sales team activity
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Measurable Success
Increased field activity on triggered physicians by 20% over a 12-month time period.