Case Study 2: Developed a process to target physicians for a rare disease indication
Client wanted to find physicians to target for a rare disease indication.
Developed a methodology to identify drivers that indicate drivers of new patient starts. The model was developed with a cross functional team including Sales, Marketing, Medical Affairs
Develop a model to estimate new patient starts using a variety of data sources (medical & pharmacy claims data, lab test data). Compare the model to actual new patient starts.
Developed a process to flag patient triggers in the CRM tool for the client.
Tracked the follow up on patient triggers and addressed any gaps in the field follow through on patient triggers.
Triggers are widely used by the client teams as a key driver of sales team activity
Increased field activity on triggered physicians by 20% over a 12-month time period.
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