Business Problem
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Our client was looking for a partner to manage multiple commercial workstreams; the work was distributed in-house along with 2 different vendors
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Existing operations were often error-prone and delayed; weak coordination across vendors & different stakeholders
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Analytics and insights were an afterthought; lack of informed decision making
ProcDNA Approach
ProcDNA interviewed client stakeholders and reviewed documents, issue logs, etc. to understand the problem areas and revamped the delivery model
Issues Identified
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- No documentation
- Lack of coordination among team members
- Operational mindset – no focus on insights
- Broken processes
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Revamped delivery model
Adopted best practices – Created detailed checklists and automated QA/QC framework
Created a single source of truth – Setup AWS-based Common Data Layer across vendors and workstreams
Setup multi-disciplinary team – U.S. + India Integrated Analytics team Cross-trained team members
Established prioritization practices – Created prioritization checkpoints and escalation matrix to resolve any issues
Client Impact
Quality
6 consecutive quarters of 99.9% accurate operations across Alignment, Quotas, IC admin, Reporting, and Ad-hoc analytics
Measurable Success
40% product revenue growth backed by a robust commercial and analytics process for a 2-year-old dermatology brand