Case Study 9: Developed field reports for a pharmaceutical firm working on diabetes medicines

Business Problem

Our client, pharmaceutical firm working in the area of diabetes medication, wanted a field-facing reporting solution across all Commercial Activities

ProcDNA Approach

Identify KPIs

Led sessions with the core team to identify KPIs across cross functional teams (Sales, Marketing, Market Access, and Analytics)

Develop Data Sources

Developed a “data to report” roadmap to develop the data sources and business rules to develop the KPIs

Create Reports

Created field-facing reports in a leading business intelligence software

Report Rollout

Led the rollout of the reports to the client teams, answered any questions, and ensured high degree of adoption

Client Impact

Success Strategy

Our client was able to rollout the report about 2x faster than the previously discussed timeline


Measurable Success

Reports received a high (79%) adoption rate for weekly use by different teams


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